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Ultimate Nutrition was founded in 1979 by Victor H. Rubino. At the time Victor was one of the top amateur power lifters in the United States. Driven by a goal to become the best, Victor knew that supplements were the key to improving his performance through increased strength and faster recovery. Not satisfied with the current supplements that were available to him the 1970's and being a biochemist himself, Victor decided to launch his own company Ultimate Nutrition. Victor's goal was to create high quality, thoroughly researched products at an affordable price for everyone.
In the late 1970's and early 1980's Ultimate Nutrition was among the first companies to have Amino Acid tablets, protein powders, carbohydrate powders, and various types of Fat Burners. By the late 1980's and early 1990's Ultimate Nutrition launched several legendary products such as Sports Energizer, an electrolyte fueled ready to drink beverage that came in 10 flavors and in a glass bottle.
By the mid 1990's Ultimate Nutrition again was on the cutting edge as we were one of the first companies to come out with Whey Protein powder in a bottle.
Today, Ultimate Nutrition continues to excel with a wide range of products including Iso Mass Xtreme Gainer, Prostar Whey, Muscle Juice 2544, Glutapure, Protein Isolate, Iso Sensation 93, Amino 2000, Ultra Ripped, Horse Power, and now adreNOline. adreNOline is the first scientifically designed during workout formula. Containing 46 scientifically formulated ingredients, adreNOline is designed to keep you energized, focused, and hydrated during your workout. This allows you to workout longer, workout harder, and recover faster. Ultimate Nutrition's adreNOline is your ally in the gym and on the field.
Sadly, Victor Rubino passed away in March 2003 at 48 years young. However, Ultimate Nutrition is still owned and operated by the Rubino family to this day. Our commitment to Victor's vision remains the same, to create high quality, highly researched products at an affordable price for everyone.
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Headquarters and Manufacturing
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